They say a picture is worth a thousand words…
Make sure the images you use on your blog are saying the right thing about you and your Brand.
I am drawn to a blog with large, page wide, gorgeous photos. Sometimes I enjoy a good graphic, or a gorgeous photo of a classy workspace, a stunning floral. I am pretty open to the theme of the image, it just needs to be a good one.
Over the last several months this blog has had a complete overhaul. The theme is new, the header, colors, tagline. Phew! Lots of work. But I want to put my best foot forward, I want my blog to represent me and to showcase my passions and goals.
Images can pull you into a new blog, they can turn you off, or even turn you away. A picture can be worth a thousand words, or thousands of pageviews. You’ve worked extremely hard on your content, on putting your words down on paper, don’t sell yourself short by using sub-par images.
I noticed when I set up a Popular Posts widget in my sidebar that my thumbnail photos were all different sizes. Not too different, but noticeable to me. I also began to see that my featured images were different, some tall, some short. I always size them the same width, but the heights differed. It was noticeable, and it began to annoy me.
Six months ago I redid all the images on the blog. But what worked on the old theme bothered me on the new theme. I’m working to look more professional. I want Companies to look at my blog favorably, wanting to work with me. I want readers to come to the blog and be able to tell from the design that I’m open, I’m fun and at the same time knowledgeable and professional. Someone they can count on.
I also want to be a bit arty and smart, to share both sides of my brain, the left and the right.
These are some pretty tall orders for a little ole’ photo, isn’t it?
But photos need to do a lot of things.
So I began redoing the images on my blog, starting with the last page, I’m working my way to the front. At the same time I’m publishing new posts and the images I use are adhering to the guidelines I have set for myself. Here are a few things to work on to improve your images and your blog brand.
1. Use the same fonts for all images, headers, graphics, design elements.
I have chosen 3 different fonts to use on my blog’s images, only 3. They work together with my header and blog fonts. Using too many fonts can look messy, scattered, unprofessional. Find a few fonts you love and that play well and work well together.
HOW TO SELECT SHOCKINGLY GOOD IMAGES TO ILLUSTRATE YOUR BUSINESS OR BRAND AND DAZZLE YOUR FANS IN THE PROCESS Design Your Own Lovely Blog
2. Create a template for your images.
I use PicMonkey to resize and edit the images I use on my blog. I created a template for Pinterest images- 750 x 1000 and a template of Feature images 750 x 550. When creating a new graphic for the post I pull up my template and then I pull up the image as an overlay. I stretch the image to fit the overlay, it’s now the perfect size for use. This makes creating images easy and quick.
I use a Pinterest sized photo in each post and a feature image for display for each blog excerpt. Now each and every photo on my blog is the same size, they’re all consistent. The blog looks much cleaner and more streamlined.
10 Tips on Best Image Size for Your Blog The Branded Solopreneur
3. Use a theme for the images.
Take into consideration the color and subject of the images, the tone, and the fit for your post. My images are similar, but I still wanted them to be fun and different, not exactly alike.
How to create branded blog images. The Branded Solopreneur
10 Practical Steps for a Streamlined Brand Elle & Co.
4. Use stock photos when needed.
I like to use my own photos, if possible, but I also like to shake it up occasionally and use someone else’s mad photography skills. I’m working to improve my own skills behind the camera and will continue to practice, but there’s only so much time in the day. Wasting hours trying to take the right photo is silly, find a great stock photo that works for your theme and your post.
How to find the perfect stock image for your blog Design School Canva
7 Important Reasons to Use Custom Images In Blog Posts Bloggers Supporting Bloggers
5. Optimize your images before you load them on your blog.
This is one project I’m working on now. I have been relying on an Optimization Plug-In but my friend Kristie let me know that I should be doing it the right way! Thanks Kristie!
6. Branding all photos with a custom watermark.
Add attribution if needed. Read these two articles for more information to help you with your images.
15 Image Mistakes Bloggers Make and how to avoid them. Design Your Own Lovely Blog
The Ultimate Resource Guide To Improving Your Blog Pictures Blog Ambitions
7. Learn from the experts!
I read quite a few blogs about blog design, taking a bit from here and some from there, mixing it all up to make it mine. Here are a few more places for you to get great blog advice, click and sign up. The information these pros share is golden.
Olyvia.co Sign up for the 21 Day Brand Impression Detox. So helpful and informative, each day an email arrives with an action for you to complete, stream lining your blog, creating your brand! I love how easy and direct the actions are, some take time, but they all make sense! Do it!
The Branded Solopreneur-sign up for The Quick and Dirty Guide to Branding, free download, and check out the website, incredible information here for you to soak up and make yours!
You Can Brand All kinds of goodies! Jump In!
As you can see, I’ve been a bit busy! I have completed images in 70 of my blog posts, if you want to see the new ones start on my last page-page 14 and work your way back. I’m on page 9 now, you’ll be able to tell where I stopped, the photos are all different sizes with all different fonts. It is a time consuming job, but it needs to be done.
When I redid the theme/blog six months ago I combed through my posts, deleting hundreds of the articles that did not reflect the direction I want to take the blog, can you image having to re-create all those photos? ARG! Now that I have a system down, I will edit, size and optimize each photo as I load them into a new post, presto! No muss, no fuss, awesome branded images.
I hope these articles help you as much as they’ve helped me. If you are looking to build your viewership, or planning to make income from your blog, you may want to work on your images and your brand.
A picture is worth a thousand words and hopefully thousands of pageviews!