Pinterest is the coolest Platform…
You can find anything. Cooking. Crafting. Blogging. Home Decor. Tutorials. Clothing. Quotes. Hair and Make-Up. Underwater Basket Weaving, LOL! Anything. I use Pinterest just like Google. It’s amazing!
I’m still learning about the Pinterest, it’s one of View From In Here’s top referrers. But I’d like to utilize it better and see even more referrals from the platform’s users.
If you read this site regularly you know that I like to help others build up their blogs, it always so much more fun and effective to learn and grow together. It makes a strong community and great friendships.
Our #WAYWOW community has formed a Group Board on Pinterest, if you are a regular participant in the #WAYWOW linkup you can request to become part of the board.
In order to get the best results for each and every one of us I thought I’d share everything I know about it. But more importantly, I want to share the knowledge from other blogs, Bloggers I look up to and learn from, regularly. Bloggers who really know their stuff and have a strategy for building their Pinterest Following through Imagery and Branding!
I hope these tips help you as much as they’ve helped me!
First things First
ONE: Set Up Your Account.
Setting up an account is quick and painless, here’s a step by step explanation from Real Simple.
While setting up your account brand it. Make sure that people visiting you get a feel for who you are, make an effort to tie this social media account into your blog and other social media accounts.
How To Brand Your Pinterest Profile from Garnishing Co.
I need to go through and edit my Boards, I named them cute names, but I didn’t think about the Pinterest Search Engine when I named them. I need to use keywords that tie my Pinterest to my blog and increase the chance of my Pins to be seen in a search.
This post may help, in fact, this site has tons of info. Pin Junkie; Pinterest Smart Feed: Get Your Pins Seen. I know there are a ton of tips in this post, work on them one at a time.
I need to focus on putting a great description into my ALT tags and renaming my boards. As I add new Pins I will being putting more focus on these things. It makes it so much easier for someone to Pin from my site and Re-Pin my Images if I make it easy for them to do so!
TWO: Implement Rich Pins.
Business accounts can apply for Rich Pins, as a blogger or site owner you can easily switch to a business account rather than a personal account. This post from Koosai tells you the benefits of Rich Pins and how to sign up for a business account.
Here’s another great article from Pin Junkie on Business accounts.
I signed up for Article Rich Pins, for me this was the best fit. But there are 5 different types of Rich Pins, choose the one that makes the most sense for you.
Melyssa from The Nectar Collective walks you through The Easy Way to Set Up Rich Pins on Pinterest through the Yoast SEO WordPress Plugin, it only takes a few minutes.
Below are a few of my Rich Pins, you can see the name of my blog and the Title of the Article is bold and my Favicon is shown, further Branding my pins, making them recognizable.
THREE: CREATE YOUR OWN FAVICON
This is the tutorial I used from Marianne at Design Your Own Lovely Blog
FIRST OF ALL, WHAT THE HECK IS A FAVICON?
Favicon actually means “favorite icon.” It’s used to help visually identify a website in your bookmarks and it’s also that tiny little icon you see next to your site or page name in the browser tabs.” Definition from Design Your Own Lovely Blog
When you have Rich Pins your Favicon will be displayed on your pin. When creating your favicon keep in mind the colors and symbols you use to brand your blog.
Marianne gives you step by step directions to add a favicon to a WordPress.com or Blogger Blog. Skip down past the image to see how to add a favicon to WordPress.org easily.
A Favicon helps you to further Brand your site, making it look more professional, it’s not hard to do, in fact there is an update to WordPress that will allow you to add your Favicon really easily, from Amy Lynn Andrews, How To Easily Install A Site Icon. Scroll down a few inches until you see the blue box labeled “Update”, I just redid my own Favicon in about 5 minutes. This WordPress Update allows me to get rid of the PlugIn I was using! Yeah, love that! The fewer plugins the better! Thanks Amy Lynn Andrews and WordPress!
FOUR: IT’S ALL ABOUT THE IMAGE!
Pinterest is a visual tool, like Instagram. Make sure your visual is pulling people in. Make it big, bold, a little text. Pinterest likes ’em big. Think 735 x 1102 pixels. Stand out. Brand your images as much as you can.
Here are a few great articles on how to create great images for the platform.
How to Stand Out in Pinterest’s Smart Feed Peg Fitzpatrick
How to Create Pinterest Images that People Love to Pin: 7 Pinteresting Tips NineteenFourtyOne
How To Make An Image Pinnable Crafts on Sea
FIVE: LABEL YOUR IMAGE’S ALT TAGS
This is something I need to do, or redo actually. I didn’t realize that when someone Pins one of the images from my blog that whatever description I have plugged into my image ALT tag will be used on the Pin, as a description. When I redid all the images on my site, just a few months ago, I filled in my ALT tags with descriptions of the post and image, but they are not fit for Pinterest. They don’t do my blog justice, or help anyone find my article through the Pinterest Search Engine.
Here’s some more information to help you get the most out of your images.
THE ONE PINTEREST TIP EVERY BLOGGER NEEDS! More In Media
The five points above are a few things to start with, Pinterest can be a bit overwhelming. But these points will give you something to work on, to improve your account. Take it one chunk at a time.
Look at your Pinterest Analytics, if you already have a Business account, put a few of these tips into action and keep an eye out for what works for you. Also watch your Google Analytics account. As you put these steps into action watch to see how many pageviews you’re receiving from Pinterest, keep doing what’s working.
Click here to get The Ultimate Pinterest Guide from Erika Madden. It’s chock full of so many great tips and loads of incredible information! Pin this article and go over it time and again. Erika’s the bomb!
If you want more tips check out Pinterest Tip of the Day 151 Bite-Sized Pinterest Tips.
One last site, for this post anyway! LOL Jill Levenhagen talks all things Pinterest, I love her easy to understand posts and videos! And she’s got this thing down!
Hope you find some nuggets here to help you work towards making Pinterest a top referrer for you and your blog!
If you want to work together as a team, link up to #WAYWOW linkup weekly and you can join our group board! Let’s rock Pinterest!