Making An Instagram Plan
I am loving Instagram more & more. The more I work with it, the more I learn, the more I love it! I love seeing what you all are up to on Instagram; the fun, the creativity, the style, seriously love it! But I am realizing that my account is a haphazard mash of images, I really need to come up with an Instagram Plan.
I’ve been working on Instagram for a few weeks, want to know how I got to this point?
You can also follow my Instagram Pinterest board, all the posts I’ve learned from are pinned there.
Making an Instagram Plan…
This week I spent more time reading and researching, working on an Instagram Marketing Plan. I’m working to tie my Blog Brand with my Instagram Brand, in the end I would like to tie all my Social Media Accounts together, make everything cohesive. While surfing the web for an Instagram Strategy I have nailed down some questions that need answered before I move forward in making my Instagram Plan.
Perhaps figuring out your own answers to these questions will help you further your Brand too. Here are some of my answers and ideas, perhaps they will give you a place to start and grow from. If you have any others add them in the comments, let’s all build together!
1. What do you want to accomplish with your Instagram account?
-Create community between my blog and Social Media.
-Find others who are interested in the same topics.
-Show more of my style, taste, personality
–Bring people to my Blog from Instagram and vice versa.
-Tie all my Social Media accounts together.
-Promote living life better; Physically, Mentally, Emotionally & Aesthetically.
–Post images that expand upon blog content.
2. Define types of content you would like to display on Instagram
You want your Instagram feed to have visual harmony, how do you plan to create that?
-At this time I will display images only, perhaps later video or GIFsImage
-Focus; home, decor, food, blog posts, garden, flowers, events, ways to live life better.
-new backgrounds in images, create a cohesive look
3. What is your Branding Style?
Your Blog has a Brand, you are known for your colors, logo, content. Follow through with that on Instagram.
-colors: blues, greys, black, white, pops of color
-fonts: TTchocolates, Frost, Greatesque Brush Script
-do you have a logo? Favicon? Watermark for images?
-what words would you use to describe your site; clean, calm, pretty, easy, light, inspires trust & friendship, love, sister, help, good for you
4. Tying your Social Media Accounts together.
Instagram allows you to syndicate your post to Twitter, Facebook, Tumbler, Flicker & FourSquare.
-Cross promote images on more than one site; kill two, or more, birds with one stone.
-Helps to further Brand your site.
-Definite bonus for product promotion and showcasing behind the scenes shots.
5. Make the most of your Instagram Account
Fill out your Bio completely. Use the same Profile picture used in your other Social Media Platforms.
-Fill out the Bio! Even if you’re not sure what to say, fill it out.
-If I don’t know what you’re about it’s difficult to gain a large following.
-Instagram Bios have a 150 character limit, use them wisely.
-Point out the most important points of your blog/site.
-Your bio helps educate other users on who you are; how do you want to be known?
6. Utilize Instagram Tools
Webstagram Instagram Web Viewer- Allow access to your Instagram Account for cool, free, fun stuff. You can find out if you Follow your Followers and Vice Versa, and Webstagram will figure out statistics for your account. Way cool. You can see which hashtags work best for you, when the best time is to post, and which of your posts have the most interaction. Love it. (Examples of my Stats below)
–Websta.me/hot Points out the Top 100 Hashtags. Top 100 Instagram Accounts-Most Followed and Most Followers ( Taylor Swift is #2) and The 10 Most Interesting Instagram Accounts. Way cool.Filters: Do you use a filter?
-Instagram offers some great ones, pick a few and always use those, for branding and recognition.”Here are the 10 current most popular filters on Instagram according to Populagram:
Normal (No Filter)
Instagram Search and Explore-located on your Instagram Account, bottom left, click magnifying glass. Check out Trends as they happen all around the world. Find cool Instagram accounts to follow, check them out, gain ideas and creativity.
Instagram Plan: What I’ve worked on this week:
I have been trying to be more aware of the images I post and when. Really, I did think about it, but I didn’t follow through as much as I would have liked.
I’m working with a 12 image grid and ratios. I would like each 12 image grid to contain:
Category 1- 4 blog images (articles, food, Sunday Photo, DIY, Image Quotes)
Category 2- 4 events/what I’m doing daily/personal
Category 3- 4 Miscellaneous shots ( food, flowers, decor I love. images that don’t make the blog)
This is the most recent 12 image grid from my Instagram:
Image 1- Category 1 – Image Quote from Blog
Image 2- Category 2 – Misc.
Image 3- Category 1 – Blog Printable
Image 4 – Category 3 – Carrots from our garden
Image 5 – Category 1 – Silent Sunday Image
Image 6 – Category 2 – Daughter in marching band
Image 7 – Category 2 – Daughter in marching band
Image 8 – Category 1 – Silent Sunday Image
Image 9 – Category 1 – Silent Sunday Image
Image 10 – Category 2 – Misc. Wine Tasting
Image 11 – Category 2 – Misc. Wine Tasting
Image 12 – Category 2 – Misc. Wine Tasting
I’ve improved a bit, last week I had very few images representing the blog, I am getting closer to my ideal ratio.
Category 1 – Five Images
Category 2 – Six Images
Category 3 – One Image
Second Set of 12 Below:
Category 1 – 4, 5
Category 2 – 2, 3, 7, 9, 10, 11, 12
Category 3 – 1, 6, 8
<Sigh> It’s really easy for the Personal Category 2 to take over! LOL I need to work on that a bit more! I’m not going to be crazy rigid about it, but I want to get better about balancing out the images and without a plan it’s easy to get off track.
Goals for my Instagram Plan…
Next week I hope to get better at keeping things balanced, I love sharing personal images on Instagram, but I would like my account to represent the Blog too. I think that being yourself on Social Media is huge, but if you want to grow, affect others with your words and perhaps begin to monetize we need to be aware of what we’re posting and the affect on our followers.
Does it keep them coming back? Does it serve a purpose? Is it enjoyable to spend time on your Blog or Social Media?
I’m just full of questions this week, aren’t I? LOL
Come find me on Instagram and let’s build an Instagram Plan together!